Despite popular misconceptions, niching isn't actually about demographics or specific types of advice.
Instead, it's about delivering a tailored service at scale. In this video, I'll explain why.
Great definition of niching @nathan.fradley - identifying what you love about working with particular clients and what they love about working with you = your niche! AKA your value proposition. So many advisers I've worked with find it harder than they should to identify their value proposition and this concept explains it so clearly.
Love it @nathan.fradley great explanation on why we should all niche - aka we should work with clients we love working with and who love working with us!
